Strategic Finance for What Comes Next
Prototype Advisory is a boutique consultancy helping business owners in Ireland and the UK maximise the value of their business and prepare for strategic events – from growth and investment to eventual exit.
Founded by an experienced CFO and former Head of M&A, we offer hands-on guidance so you can navigate key business inflection points with confidence and clarity.
In today’s market, buyers pay a premium for well-run, “exit-ready” businesses – yet many SMEs are unprepared to meet investor expectations. Prototype Advisory provides buyer-informed financial leadership to ensure your company stands out. We bring:
Exit & Value Advisory
Expert preparation for a successful sale or investment process, focusing on boosting business value and sale readiness
Fractional Finance Director Services
Part-time CFO support to strengthen financial control, planning, and growth without the full-time cost
These two services can be engaged separately or in sequence. Many clients start with fractional CFO support to get their finances in order, then pivot to exit advisory when it’s time to sell – or vice versa. This integrated approach means we can support you through various stages of your business lifecycle, building long-term partnerships.
Why Choose Prototype Advisory?
Proven Expertise: Prototype is founded by Michael Murphy, a Chartered Accountant and veteran finance leader with 15+ years’ experience. As a former Head of M&A for a private-equity backed company, he has led numerous acquisitions and seen first-hand what buyers value and what causes deals to fail. This unique buy-side insight shapes our approach on every engagement.
Hands-On Support: We offer practical, on-site financial leadership – not just reports and advice from afar. Michael works closely with you and your team, combining financial strategy with pragmatic delivery, so improvements are implemented effectively, not left on paper.
SME Focus & Flexibility: As a boutique firm, we understand the pressures of founder-led businesses and the need for flexibility. Engage us on a project basis or part-time retainer – our support adapts to your needs as you scale, fundraise, or prepare to exit. You get continuity of advice through growth and exit, something larger firms can’t always provide.
Local Insight, Broad Network: With focus on Ireland and UK SMEs, we bring local market knowledge and connections. Whether you’re an Irish tech start-up or a UK family business, we speak your language and understand your challenges.
Contact Us
Ready to Secure Your Company’s Future? Let’s start with a confidential, no-obligation chat about your goals. Contact Prototype Advisory today and take the first step towards maximising your business’s value.